We are seeking a technically minded Product Marketing Specialist to join our global team.

If you’re passionate about turning complex technical solutions into compelling messages this role could be your next exciting career move.

As a key part of our global team, you’ll help position our products and communicate their value to decision-makers and specifiers across industries. You’ll work closely with colleagues in Product Management, R&D, and Sales to shape our go-to-market strategies, bringing clarity to complexity and ensuring our messaging resonates with the right audience.

At FabricAir, we value curiosity, clarity, and collaboration. You’ll be joining a company where engineering meets creativity — and where your work will help influence the buildings and wind parks of tomorrow.

Your Impact and Key Responsibilities

You’ll take ownership of positioning and promoting two product lines globally. With a focus on technical storytelling and market alignment, your responsibilities will include:

• Market Research & Analysis
  Investigate market trends, customer needs, and competitor positioning. Use your insights to influence product strategy and highlight gaps we can fill.
• Product Positioning & Messaging
  Translate technical features into clear value propositions — not only for customers like engineers, architects, and contractors, but also internally, to ensure alignment between R&D, product, and sales.
• Marketing Collateral Development
  Collaborate with internal and external teams to create brochures, infographics, case stories, animations, presentations, and sales tools that bring our product benefits to life.
• Event Planning & Coordination
  Identify relevant industry events. Plan and execute our participation — from booth concepts to follow-up campaigns — with a clear focus on ROI and engagement.
• Product Launches & Demand Generation
  Coordinate launches across channels: social media, webinars, email campaigns, and beyond. Ensure alignment between technical features, marketing campaigns, and sales enablement.

Who You Are

You’re a commercially savvy marketing professional with a genuine interest in technical products. You don’t need to be an engineer — but you’ve worked closely with them (and ideally with architects, specifiers, or contractors too). You understand technical mindsets, ask the right questions, and excel at connecting people, insights, and ideas across departments.

You likely:

• Hold a degree in Marketing, Engineering, Business, or a related field (MBA is a plus)
• Have 5+ years of B2B product marketing or product management experience — ideally within technical industries like HVAC, building tech, energy, or manufacturing
• Are comfortable diving into technical material and distilling it into clear, relevant messages
• Have experience developing messaging and campaigns for complex products or solutions
• Know how to brief and collaborate with design, content, and development teams
• Are confident using tools like WordPress, CRM systems, and digital analytics platforms
• Are fluent in English and Danish

What You Get at FabricAir

Together with the team, you will play a crucial role in shaping our cutting-edge projects and driving the company's path forward. You will be met with responsibility, trust, and flexibility. Alongside a collaborative and supportive team of professionals, you will be able to further develop your talents and experience, facing interesting challenges and opportunities in a global company.

Our company is at the forefront of delivering innovative textile-based air distribution solutions worldwide, with a presence that spans across continents and a dedication to quality that has been our hallmark since inception. We attribute our success to our committed and skilled team members who drive our industry excellence.

For more information about what makes us a leader in our industry, please visit: www.fabricair.com

Ready to Apply?

You can apply easily by using the “Apply for this job” tab. For the security of your private information, please use this application method.

We are eager to welcome our new colleague, so interviews will be conducted on a rolling basis.

We look forward to hearing from you!

#LI-KSO1 #ProductMarketing #Specialist #Marketing #TechIndustry #CareerOpportunity  #FabricAir #CleanTech